- When you have a window of opportunity, go for the jugular -- even if you have to exhaust a huge number of resources.
- Think long-term meaning five to seven years, not five to seven months.
- Long-term market share is more important than short-term profits because without long-term market share there will be no long-term profits.
- It’s okay to make mistakes, but it’s not okay to be timid.
- Obsess over customers.
- Be first in a big market.
Bezos has done an excellent job explaining the logic behind the need for a long-term vision. He said it well when he said, "At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow -- and we’re very stubborn. We say we’re stubborn on vision and flexible on details."
I couldn't have said it any better.
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