I'm fascinated by the word "elegance."   Elegance has been described as the point of maximum results with minimal energy used.

If you think of a dancer that is described as elegant, they perform the same moves as the average dancer, but their motions seem almost effortless.  No wasted motion or energy.  Fluidity and beauty taken to their extreme.  It takes extreme hard work, discipline and training from that dancer, but the results to us are "elegant."

I often talk and focus internally on the simplicity of the experience with our products.  It should appear so effortless to our clients that the result is sheer elegance.  This is a beautiful word to describe world class products and services.

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